New product for Dutch Zuivelhoeve brand
Zuivelhoeve, a Dutch dairy company, has recently introduced a new product called Heks’n cheese.Karla van ’t Hag, product manager at Zuivelhoeve: ‘As previously announced, we are ambitious and we have many new product ideas. Heks’n cheese is the first new product outside our traditional dairy products that now sees the light. In the east of Holland Heks’n cheese is already a well-known product, but has not been presented in the whole of Holland yet.’
Edwin Visser, general manager of design bureau SOGOOD: ‘Most people know Zuivelhoeve of the blue tea towel and the logo with the udder. For the new category, we dropped the known dairy code and have opted for green. So it is immediately clear that this is something different. We have developed a personal illustration style for Zuivelhoeve with regard to the picture of the ingredients. Furthermore, it is irresistible, or as they say in Twente (east of Holland), “onmeunig” delicious!’